iSIGN Media Solutions Inc. which acquired Pinpoint media in September hosted a 2 day Symposium to announce its product strategy and direction to the staff and management of both the companies along with a broad list of industry analysts and partners.
Special guests included Mr. John Curran, a veteran global corporate CEO and senior consultant for Intel and AOpen, and a recognized expert in digital signage software/hardware network architecture.
Major brands transiting from television to mobile advertising thanks to iSIGN
Mr. Curran also referenced iSIGN's Interactive Messaging Solution ("IMS") and new Anonymous Mobile Analytics ("AMA") as the leading solutions to push offers to mobile devices and capture shopper responses anonymously, fully respecting the individual's privacy while capturing metrics for advertisers and brands, in and around commercial locations.
Mr. Curran stressed on the on the growing demand and benefits of digital signage and advertising channels, and also presented the information on how Intel's new Anonymous Video Analytics ("AVA") software captures shopper interest in various digital signage advertisements, allowing advertisers to use the information to evaluate mindshare and consumers demographics by age and gender to trigger appropriate messaging.
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iSIGN Media- Revolutionizing 'Interactive Marketing'
Curran outlined the massive opportunities of digital signage networks to attract, influence and measure consumer responses with both "data capture solutions" now available from Intel, iSIGN and AOpen in North America and globally. The transition of major brands from television to digital signage-mobile advertising is a massive opportunity that will see tremendous collaboration between these partners and iSIGN.
The 1,400 plus Mac's convenience store chain with a 5,600 digital signage network that has implemented iSIGN’s interactive marketing solutions can and will deliver shopper data and metrics that are essential to brands/retailers annually.
iSIGN’s Bluetooth and WiFi solution on iPhones, iPads and PCs
At the Symposium and AGM, iSIGN introduced and demonstrated its latest Bluetooth and WiFi Smart Antenna ("SA") that will be able to detect, message and interact with all makes of phones including iPhones, iPads, and PCs sending loyalty invitations to shoppers that will deliver to a minimum of 4 million registered members in the first year for personalized offers and interactions in the Mac's convenience chain alone.
Additionally, the latest iSIGN Bluetooth and WiFi solution will now be made available to developers to use as the platform to create applications and specific solutions for any required functionality that requires proximity Bluetooth and WiFi in all commercial, household, educational and OEM channels with very attractive license fees.
The Smart Antenna will soon be rolled out and assessed in around 100 SelectCore Ltd. ("SelectCore") locations, and then installed in up to 7,000 locations across their customer base in Canada and the US.
"The SelectCore installations of the iSIGN Smart Antenna integrated with their Verifone point of sale ("POS") devices install base will be highly profitable for all concerned as all messaging and advertisements will be sent directly to shoppers' mobile phones with no digital signage costs and overhead," said Alex Romanov, iSIGN's Chief Executive Officer.
"The integration of our software into SelectCore's POS devices shows that iSIGN software can be embedded into a number of devices, not just digital signage and kiosks. Integrating into SelectCore's Verifone POS footprint is very substantial, as all retailers that don't have digital signage can embed iSIGN's IMS software into their POS devices. This opportunity represents not only ad revenue from the POS network, but potentially $12.6 million in software licensing over a 3 year period from the SelectCore footprint,” he added.
According to the company’s press release, iSIGN expects to complete the installation for the Calgary municipal location by the end of next week and expects to have the entire Mac's network completed and rolled out within 60 days.
About iSIGN Media
iSIGN is a leading developer of location-based interactive proximity advertising solutions that deliver rich media, permission based messages, free of charge to cell phones using Bluetooth® connectivity, while providing Business Intelligence to the client. The Company's patent-pending advertising platform combines the precision of direct marketing and the tracking potential of the Web to deliver more cost effective and ROI - driven advertising than is possible via print, radio and television. iSIGN is now the largest owner/operator of in-store digital media in Canada. With a national footprint, iSIGN reaches an average of 1.5 million consumers a day through our convenience store network, using state of the art technology to push relevant content. iSIGN's network includes just over 5,600 digital faces in 1,400 plus convenience stores across Canada and additional digital faces in the City of Calgary's parks and recreation building. iSIGN is based in Richmond Hill, Ontario with R&D and customer support operations in Vancouver, BC. iSIGN is a business partner of AOpen America Inc., having an OEM agreement for the embedding of its IMS software in AOpen's digital media players and IBM, as their Solution Provider, POS All Models. iSIGN's software solutions are also distributed by BlueStar Inc. to their network of Value Added Resellers. iSIGN is publicly traded in Toronto (TSX.V) under the symbol "ISD". Additional information about iSIGN Media can be found at www.isignmedia.com.
