While Technology keeps getting advanced, ‘Marketing’ becomes more interactive, yet focused. With the advent of mobile technology, marketing got a new shape, and terms like Proximity marketing, Bluetooth Marketing and Interactive marketing evolved. Growth of interactive and mobile marketing is staggering.

iSIGN Media, a Canada based Company is making interactive marketing a reality for businesses and consumers around the world.  Established in the spring of 2006, ISIGN is a global leader and a pioneer of location-based interactive advertising solutions that delivers rich media, permission based messages, free of charge to cell phones using Bluetooth connectivity, while providing Business Intelligence to the clients.

“It works by automatically detecting mobile customers within close range of a retail presence and sending relevant content, such as coupons, videos, competitions and other engaging media,” says Mr. Alex Romanov, CEO of iSIGN Media.

The Company’s business partners include AOpen America Inc, IBM, and Bluestar.  The Company is based in Richmond Hill, Ontario with R&D and customer support operations in Vancouver, BC.

Benefits of iSIGN’s Interactive Marketing Solutions

The company has evolved to become an interactive media solutions provider delivering more cost effective and ROI‐driven advertising than is possible via print, radio and television.

The most important aspect about iSIGN’s interactive marketing solutions is that their messaging solutions are secure, and they capture consumer responses to all messages in real-time.

Companies and advertising agencies across the world are taking advantage of Bluetooth® enabled proximity messaging offered by iSIGN's growing network of venues across Canada, the United States, and Asia. ISIGN’s solution costs 100xLESS than traditional marketing campaigns.

As the Company puts it,” iSIGN’s technology attracts consumers from the street to the mall and from the mall into the retail environment.”

iSIGN's Interactive Marketing Solutions can deliver multi-lingual, media-rich messages in a variety of formats; from advertising to coupons. 

How does this benefit Consumers:

•  Awareness of favourite stores, club, theatres and restaurants promotions and coupons while in the area

•  Awareness of events, schedules while in the area

•   Participate in events such as polls while in the area

• Receive maps and directions while in the area

Take a look at the applications, iSIGN’s Interactive solutions offer: http://www.iSIGNmedia.com/applications.html

iSIGN Media and its brilliant Coupon system

iSIGN sends advertisements, coupons, video, audio, photos, and text messages – at no cost to the recipient’s cell phones, PDAs or Smartphones.

The company recently unveiled a little black box which it calls ‘CouponIO’ for the home media environment. Using a built-in microphone, the device listens to TV audio and when it hears that an ad is being played for which it has a corresponding coupon, it will (with opt-in) transmit the coupon to any discoverable phone within coverage that has Bluetooth on.

“Imagine someone watching a 30-second commercial for a new product receives a coupon directly on their mobile device to try a sample. Consumers get the advantage of samples and rewards with a lot less effort on their part,” said Mr. Romanov.

"This will change the face of TV advertising and couponing forever," adds Mr. Romanov. He also explains that the technology can be released as a chipset for embedding into almost any digital display device or consumer appliance.

 “The printed coupon business, according to NCH Marketing Services, showed 7 percent growth in 2010, while the digital coupon arena saw 60 percent growth with only 1 percent of total U.S. distribution,” informs Mr. Romanov.

iSIGN’s continuous improvement Strategies and Projects

• iSIGN acquired Pinpoint Media Group, a Toronto based digital signage advertising network provider on Sept 13, 2011. Through this acquisition iSIGN will obtain ownership of one of North America’s largest digital signage networks, with approximately 5,600 digital display units located throughout the Couche-Tard chain of Mac’s convenience stores across Canada and 300 digital display units located in the City of Calgary.

“We believe this is the single biggest digital network in Canada and one of the biggest in North America,” said Mr. Romanov.

iSIGN and its partners see a huge broadcasting network that will be able to message approximately 1.5 million shoppers and others in proximity per day. This will be one of the largest single audiences in Canada which will favorably compare to, or surpass any cable and satellite system viewers giving advertisers a larger audience with measurement instantly.

•  iSIGN also sponsored Ashleigh McIvor; SkiCross champion and Canadian Olympic teammate who WON the GOLD at the 2010 Olympic Winter Games in Vancouver.

•  In April 2008, iSIGN officially partnered with IBM to provide software solutions for the POS kiosk division. This enhanced the Company's global presence and gave them access to thousands of IBM kiosk customers worldwide.

•  In late 2007, iSIGN partnered with NewsAd Advertising Pte in Singapore which led to their first international major retail customer, Tokyo-based Best Denki with over 620 store locations throughout Asia and the Middle East.

•  iSIGN says also be plans to announce the opening of a new office in Tampa to serve U.S. customers.

iSIGN’s focus on Consumer Privacy

Growing number of consumers have received uninvited and unwanted spam messages through their mobile phones, resulting in a backlash and calling existing privacy regulations into question.

iSIGN has developed a mobile solution that allows marketers to directly target consumers by sending messages to mobile phones through Bluetooth technology, avoiding privacy concerns and potential legal issues. Marketing though users "personal area network," the solution works by automatically detecting mobile users who are within 0-300 feet and then sending those consumers an initial prompt to "opt-in" to verify their interest in receiving further messages, after which they are sent offers, coupons, and other promotional messages directly to their mobile phones.

iSIGN’s Vision

 “A study conducted by IBM found that 72% of consumers are more likely to take action after receiving a message while “on location” compared with messages received off-site. Consumers will be very responsive to the right offer when it is received in the right place, at the right time,” remarks Mr. Romanov

“We expect the growth in Search marketing, display advertising and mobile marketing to help firms become adaptive, kill off daily deals and re-emphasize marketing's "p’s," adds Mr. Romanov.

Interviewed Mr. Alex Romanov, Chief Executive Officer of iSIGN Media, a leading Canadian Company offering interactive marketing solutions to the Consumers and Advertisers across the world.

For more information about iSign Media, please visit http://isignmedia.com/