If you love Instagram, you have to check out the new Australian 1888 Hotel. Located in the waterfront setting of Pyrmont, a city suburb of Sydney, the hotel is giving a particularly warm welcome to Instagram fans.
You might get confused by the title of the hotel. The name is a homage to the year 1888, when Kodak launched its first box and roll camera — but one look at the hotel and you will see that it's anything but retro. That is the beauty of this boutique hotel since it is honouring the evolution of photography.
It is doing this by by offering Instagram-friendly city map, showing where you can take the best photos. There is also a room specifically designed for selfies and a feed which shows local hashtags and a series of Instagram images taken by guests, at the front desk.
More than 100 guest-shot Instagram photos adorn the five-story space's 90 rooms. Check out the hotel on Instagram under the #1888Hotel hashtag to see what we're talking about.
Those who aren't Instagram famous, but who like to use the service, will also love the 1888 Hotel.
Additionally, those who can prove they have more than 10,000 followers on the photo-sharing platform will be able to stay free for one night.
If you don't fall into that category, there's another chance to win some freebies. An additional night’s stay is also offered to the guest who takes the best Instagram shot each month. If you aren't fortunate enough to win, rooms start around $140.
8Hotels' chief executive officer Paul Fischman told Mashable that the design is created keeping in mind today's modern traveler.
"There has always been a strong, intrinsic link between travel and photography, but thnde advent of social media and Instagram has made photo-sharing an even bigger part of the traveler's experience," he said. "People not only want to visit and stay in beautiful places, they also want to capture and share it with their friends and networks as it happens."
“The property is just footsteps away from the city, the Convention Centre, Darling Harbour, the Entertainment Centre and the business districts of Pyrmont and Ultimo. The hotel has such an authentic, contemporary aesthetic that we thought we should embrace the fact that all modern travellers can take memo,” said Fischman in another interview.
Guests can be obsessive about posting and documenting their stays at the hotels and 8Hotels understands this.
1888 Eatery & Bar serves up continental breakfasts, and a carefully selected beer and wine menu with fresh and local ingredients sourced from artisan providores.
It’s currently offering a decent package including a night for 2 in a king room, breakfast, an 1888 antipasto plate and 2 glasses of wine, complimentary internet connection and use of iPads in room, from $239, until 30 September.
Instagram which boasts more than 100 million users worldwide, is the perfect choice to attract tourists as it combines both photography and social media – making it apt for use by tourists wanting to share their experiences.
Japan has also created tourist-friendly stands designed by Sunpole – helping them to take scenic selfies on their mobile devices.
Spain created the first Twitter-themed hotel, and now Australia is the first in the Instagram department.