Tablets and Smartphones are increasingly being popular among younger crowds who are making extensive use of these gadgets to access the web.
According to web analytics firm comScore, smartphones and tablets accounted for 6.8% of all web traffic in the U.S. in August.
The iPad is driving more web traffic than the iPhone, accounting for 46.8% of all traffic originating from iOS devices in August, compared to the iPhone’s 42.6% share. iOS’s total share of U.S. mobile web traffic in August was 58.5%.
Tablet ownership continues to be prevalent among young, wealthy males. ComScore found that 54.7% of tablet owners using the web in August were male, and nearly a third were between ages 25 and 34. Almost half were members of households that earned more than $100,000 per year.
And what are tablet owners using their devices for?
Nearly 60% are accessing social networking sites and consuming news on their devices. Approximately 25% are reading news on those devices on a near-daily basis.
Shopping is also a popular pastime. In August, 56% of tablet owners looked up product or price information from a specific store, and 54% read customer ratings and reviews. Nearly half of tablet owners actually completed a purchase on the device.
comScore cites Wi-Fi and mobile broadband adoption as the two primary drivers of increased traffic from mobile and tablet devices in the U.S.