A groundbreaking innovation, the new GameChangerTM from Identity Games is an electronic game board that works with your iPad. Just touch the board and the screen interacts. The Game Board comes to Life.

GameChanger is an app-based accessory “Made for iPad,” which features interactive animation and sound, adding a whole new dimension to the traditional board game and creating a different experience every time you play. It’s a completely new gaming experience for the whole family.

How do you play it?

Game play is easy -- simply slide the iPad into the GameChanger cradle, download the App (free with GameChanger purchase), place one of the included game skins on top (The Magic School Bus® from Scholastic or AnimalMania) and let the family fun begin!

The electronic game board and the iPad screen become one, and come alive with a simple touch. The game pieces themselves interact with the iPad, which asks questions and assigns tasks, so you always know whose turn it is. Spin the wheel on the iPad and move your pawn across the game board. Since the game board and the iPad are connected, all game play is guided and tracked all the way.

The GameChanger comes with the electronic game board, four game skins (Scholastic’s The Magic School Bus and AnimalMania), four game pieces and free App download.

Additional games will be available in February 2012.

·         MSRP:                                    $79.99

·         Recommended Age:          6 and up

·         Made For:                             iPad 2 and iPad

·         Availability Date:                 November 1, 2011

·         Retailers:                             Toys“R”Us, Apple Stores, Amazon.com